Strategy & Messaging Bootcamp
NovemberNov 15 2022 11:00am - 12:00pm
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Your business has the potential to impact thousands, if not millions, of people. But if you can’t articulate WHAT exactly it is you offer, and WHY your audience should care, why would they do business with you at all?
In this webinar, you’ll learn how to craft a compelling brand message in the life sciences—ideal for both marketing and business development efforts—that gets you go from zero to sales, no matter how complex your offering.
Webinar Details:
This is a free event laser-targeted to business owners, entrepreneurs, and executives aiming to grow their life science organizations (biotech, nutrition, health, and more) and who are struggling to gain traction in terms of:
- Crafting a compelling brand message for the right audience
- Adequately describing your offering without drowning the recipient in technical detail
- Developing a creative message rather than just “stating” what it is you offer
- Understanding what communications to put out there, through which channels (LinkedIn, events, cold outreach, content marketing, sponsorships…?!)
- Knowing how to tailor the message to different targets (BD, investors, potential partners, etc.)
- Networking with the right people to build relationships that’ll move you forward
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