IQVIA: Multiple channels, multiple audiences. How omnichannel marketing can help MedTech future-proof HCP engagement
JuneJun 06 2024 12:00pm - 12:30pm
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Communicating with HCPs through digital channels is no longer a novel approach for customer engagement but is becoming a crucial element to augment field engagement for MedTech companies.
Connecting with HCPs can be challenging, requiring insights on preferred channels and messaging to be successful. Connecting with HCPs in some healthcare settings can prove tougher still, where digital channels may be shared or harder to access.
In this webinar for MedTech professionals in marketing, product management, sales, and business development, we’ll discuss:
- How omnichannel benefits customer interactions by combining digital and traditional methods to meet individual needs
- How to increase new medical device adoption
- How to build a stronger referral chain by using multiple channels to reach GPs/FMs
- How to gain insight to HCP preferences for receiving information and how this aligns with their personas
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